How To Choose The Right Career Coach?

Trying to search for the right career coach but feel overwhelmed with the proliferation of coaches in the market? How to identify a good coach who has a real-world experience? Worry not, check out these amazing tips to follow when choosing the right coach for you-
Credentials

If the career coach holds a certification with a leading global organisation that provides formal training and adhere to general standards of professionalism, be sure you have got the right catch.
Work experience

In order to help someone in achieving work-related goals, A great coach must himself have a real-world work experience. It has been observed that are plenty of career coaches who excel in life coaching but have few practical suggestions. If a person has not been through different working conditions, how can he help you?

Authenticity of references

If the coach is willing to provide references from his past clients, nothing can beat the authenticity. Go by the references offered to you by your friend, relative or any acquaintance. One of the best ways is to look at the ratings and reviews on social media.
Credibility

Choose a coach who is renowned and recognized for his success stories and achievements. Is he visible in the industry? Any published articles or books? Has he ever been a part of professional conferences? Your chosen coach must be 100% dedicated and committed to the profession.
Goals

A great coach should know the art of determining your overall goals. He should understand the specific milestones and able to tell you what might results look like beforehand. Always try for one-to-one sessions.
Great match

Coaching is not less than a partnership between two persons who are thriving to achieve the same goals. Comfort trust, openness are some of the apt parameters that should be followed by both parties. In short, there is a good fit before moving ahead.
Fee

It is perfectly fine to think about the cost involved. Some coaches provide sessions that may last an hour or a whole day, some provide reading material and crucial books, some wants to meet you just once or twice- so you must know how much you are expected to pay and for what? But avoid being penny wise and pound foolish. Do not just select the coach because he is charging the least.

Consultation

Make the most of your first meeting. Try out your best to figure out whether the coach is capable enough to help you realise your goals. The first meeting should be free. Anyone who charges consultation for it, he is nothing.
Guarantee

Despite of all your hard work and dedication, you reach nowhere so what to do in certain situation. Be aware whether the coach will give refund or extra time to fulfil your purpose. It is better to research about how often the person has had to give someone refund and under what circumstances.Discovery session is an ultimate way to evaluate a career coach!

How To Collect Books For Fun OR Profit

Before you start to seriously go out and buy books, you need to learn some terminology and become familiar with book publishing and production process. For example, while most people think of book collecting only in terms of the final product as it appeared in the bookstore, there are other elements of a book that are more valuable, more elusive, and more heavily collected. Plus, the more you know about the history of books and how books are constructed, the more finely tuned your critical senses will be, and the more you’ll appreciate finding a truly good book. This article is an attempt to educate and provide you with resources to get you started in book collecting.

For the collector, there are three primary things to consider when buying a book: EDITION, CONDITION and SCARCITY in this condition and edition.

Understanding these areas is the different between success and failure, between being able to build a collection of treasures and an assortment of reading copies, between being able to collect and sell for money, or just going out and buying a lot of worthless books.

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Parts of a Book

*Cover- To put something over or upon, as to protect, conceal or enclose. Dustcover.

*Spine-The back part of the book and it faces outward when you shelf the book right.

*Title Page- The page at the beginning of the book, usually containing the title of the book and the names of the author and publisher.

*Copyright Page-Where the copyright date is found.

*Dedication Page-Its the place where the author dedicates the book to someone.

*Table of Contents-A list of the books contents, arranged by chapter, section, subsection, Etc…

*Forward- An introduction by person other than the author, and it is usually a famous person..

*Text (or Body)-The actual words of the book

*Glossary-A list of hard words with their meanings often printed in the back of the book.

*Bibliography- A list of books, articles, etc. Used or referred by the author at the end of the book.

*Index-A list of subjects and names in alphabetical order at the end of the book.

*ISBN-International Standard Book Numbers–is a ten digit number that uniquely identifies books and look-like products published internationally.

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Getting Started

The used and collectible book market divides into three neat categories:reading copy, antiquarian, and modern first edition.

*Reading Copies

Are books you can take to the beach or into a bathtub. They’re the largest part of the book market, and they’re everywhere. If you buy a book with anything in mind other than collecting, you’re buying a reading copy.

*Antiquarian

Antiquarian book lovers seek out classic old volumes—editions of Scott, Wordsworth, the Bay Psalm Book, examples of fine printing and binding from centuries past.

*Modern Firsts

Modern first edition collectors tend to limit themselves to this century, to the writers who have defined the times we live in, such as Steinbeck, Hemingway, and Faulkner.

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Taking Stock

The first step to being a good book scout is to take a look at your own bookshelves at home.

This is going to be your opening stock, so take a minute to appraise what you own. Do you have a lot of paperbacks with cracked spines and tattered covers? Or do you have a nice selection of good hardbacks neatly care for, books you brought as soon as they came out? The fact that you own books at all shows that you’re a lover of books, which is the first step to becoming a serious collector.

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First Edition or Printing

So, obviously, you’ve got to learn how to identify first editions to avoid making costly mistakes. After all, if you think it’s a first and you turn out to be wrong after paying a premium. The problem is, nearly every publisher has its own method of identified first editions. You can memorize the policies of every single publisher in the history of the book trade, and even then you’ll make mistakes, because all of the rules have exceptions. On my shelves, and on on the shelves of every collector I know, there are at least a few books that looked like a first of first, but turn out later to be plain old books instead.

As general rule, there are two things to look for right off the bat:a statement of edition, or a number line.

The statement of edition is exactly that: on the copyright page, the book says “FIRST EDITION” or “SECOND EDITION” or FIFTY-THIRD EDITION.” Or if not “edition” it will say “printing”. With lots of publishers that’s all you’ll need to find.

Unfortunately, some publishers don’t remove the edition slug from subsequent printings; or sometimes a book club edition will state that it’s a first; or sometimes there’s nothing stated at all.

The next thing to look for is the number line. This is a sequence of numbers which, on the first, usually go from 1 to 10 (some publishers will go 1 to 5 and then the five years around the year of publication: for example, 123459495969798); it may be in order, or it may start with 1 on the left, the 2 on the right, and so forth, with the 10 in the middle. Look for the 1. On every publisher employing a number line except Random House, a number line with a 1 is a first edition. Random House, just to be sure that no one can ever be sure, use a 2 on the number line and the “FIRST EDITION” slug.

There are some publishers who indicate a first edition by not indicating it. If you don’t see anything that says it’s a second or third edition, then it must be a first. There are other publisher who code the information into the book somewhere, but it isn’t always easy to find.

Those three checks will help you identify most books from most publishers, but not all.

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Points

These little differences, about where the photographs should be, wrong lines printed in the book, etc., are known as points.

The easiest way to start learning points is the obvious one: pay close attention to the better price guides, which rarely fail to list the major points. Never just look at the price, look at the entire entry.

Because points are so vital, it’s time to introduce one of themes of this article: to collect successfully, it is important to specialize to a large extent. You are never going to learn the full field of points, of every single detail differing in every single book. In the comfort of a used book shop, maybe the owner has time to run back to check twenty reference books to research points.

But you are standing in the store, looking at the book, and you’re not sure, you’re on your own. If you’re specialized, you’ve got a better chance of coming up with the right answer. This is not to say you should never go out of your field; but in your field, go for depth. Learn everything you can. If you’re a science fiction fan, a modern lit fan, a devotee of travels and voyages, there are specialized bibliographies and reference books you can use to track down and discover new points.If you’re interested in children’s books, study the authors, and pay attention to every detail of the book in your hand.

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Condition

We’ eve looked at the details of the edition; now it’s time to look at the details of condition. You can own a copy of the rarest book in the world, and if the boards are off, the hinges sprung, if there’s writing and foxing on the pages and heavy water damage along the edges, all you got is a lump of worthless paper. For a first edition book to be collectible, there is nothing that affects the price as much as condition. Even the rarest first, if trashed, is just trash, not a collectible book.

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Dust Jackets/Dust Wrappers

It is the condition of the dust jacket that determines the largest percentage of the book’s price—-some dealers estimate as much as 80%—-and so this is where you should start grading. A wonderful book without a dust cover is just a reading copy. Collectors want prime dust jackets.

That’s what they see first, that’s what’s displayed on the shelf, so the dust jacket should be treated like cash money.

When grading a book, look at the dust jacket first, and then move on to the book itself. When you look at catalogs, you’ll see most dealers will give one grade for the book itself, and another for the dust jacket. The whole package is important, but the dust jacket has priority. Without exception for books produced in the last 40 years, there is nothing more important for the book’s value than the dust jacket.

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Grading

Grades are given in descending order: Very Fine, Fine, Near Fine, Very Good, Poor.

* Very Fine–A book that is in perfect condition There are no sign that the book has every been read. The dust jacket is bright and shiny as it was the day it came off the press. No signs of rubbing, bumping, chips, dents, dings, or creases. Book should be tight, creaks with you open it and does not fall open to any particular page of section. No ownership marks on any of the book.

* Fine–It is a small step down. A tiny bump or two is allowed. The book may have been read, but very carefully. The dust jacket has lost some of its sheen, bit it is still intact, with no tears or chips in it.

* Very Good–A book that is physically intact, dust cover on and reasonably unmarred. A book that has some basic flaws. These are the books on most people shelves. The dust jacket may have rubbing, a tear or two and a couple chips. It could be sun-faded.

* Good–A Book in reading condition only. Dust jacket will have serious problems–Large chips, tears, and price clipping (were someone cup the price tag off) are to be expected. Book may have stains, hinges torn loose from spine.

* Poor–The final condition before the recycle bin

* Library Markings: There is one other thing that makes a book worthless:library markings. These may be a stamp with the library’s name on it, the glue from a return-card pocket, or stickers on the dust jacket.

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Book Scouting

To be a good book scout, you have to keep your eyes open at all times. Never drive by a place that might have books for sale. You can find books at Book Auctions, Garage Sales, Estate Sales, PTA Auctions, Antique Stores, Book Fairs, Thrift Shops, Goodwill, etc.

Tools to use when you are Book Scouting.

*Price Guides:

1. Allen and Patricia Ahearn’s Collected Books:The Guide to Values.
2. Book Prices:Used and Rare
3. Mandeville’s Used Book Price Guide

These three guides will cover a good percentage of the book market.

*Online Websites:

1. Addall
2. Abebooks

These two sites are great for founding and getting prices on books.

*Dealer Catalogs

A supply of dealer catalogs can teach you more about the currency book market and current prices than anything else.

Never, ever throw a price guide or a catalog away. Updates do not always have the same books. You may often find yourself scrambling through a stack of material, looking for what year a particular book first showed up. With some practice, it’s not that difficult to prorate the market and update material yourself, and the old guides are a valuable source of information. Beside which, watching how the guides change can teach you how the market has changed, and whether the prices you’re paying or asking are fair. Pricing a book is an art form in and of itself and one you can never be entirely sure of.

* Editions and Points Guides

1. Edward N. Zempel and Linda A. Verkler’s First Editions

2. A Pocket Guide to the Identification of First Editions

I recommend owning both guides.

*Books about Collecting Books

1. Modern Book Collecting By Robert Wilson

2. Understanding Book Collecting by Grant Uden

3. How to buy Rare Books by William Rees-Mogg

All three books are excellent in getting you started.

*Book Buying Tools

1. Scoul Pal– Check out their scanner system that adapts to any cell phone. Scanner are simple and easy to use. You just scan the barcode containing the ISBN or UPC number and ScoutPal will present concise results, including a summary of market prices and quantities, sales rank, editions and availability, and used/new/collectible details.

2. AsellerTool– Check out their scanner system too.

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Spotting Trends and Picking Authors

Like all other fields, the book market moves in cycles.There is more short-term money in spotting trends than there is in buying classic writers, but there is also a lot more risk. Trends come and go, while the classic authors more slowly but steadily.

Which is one of the reasons why it’s important, even in books you’re planning to deal, to buy things you like. There is no telling when you’ll get struck with them. If you are a collector, simply buy what you love. You can never go wrong doing that. Dealers have to look at things a bit differently.

What you must remember is that all hot books have their day, and that day almost invariably comes to an end, sooner or later. If you’re buying a book for resale, not just for collecting, it’s important that you constantly monitor the price guides and the catalogs for fluctuations in value.

When picking authors watch for cycles. Watch for books in new categories. Some writers have a strong enough visions that they are indefinable, and these writers tend to to be especially collectible in their early works. Tom Clancy is one.

So watch for what’s new, for who’s on the cutting edge, because even if you look at classic collectible books, you’ll see that those authors, too, were pushing the envelope. That’s what’s made them worthwhile for so long: Hemingway’s restrained prose; Steinbeck’s social consciousness. T. S. Eliot reinvented poetry, as did Allen Ginsberg. That’s why their books are still sought after, still read and discussed.

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Signed Editions

There is nothing as lovely as an autographed book. It has a special feel that cannot be matched by any other copy. This copy was in the author’s hand, before it came to you.

Signed copies are always at a premium. Everybody wants a copy of a book that has passed through the hands of a favorite author.

There are two kinds of signed books. Limited editions, which were produced to be signed. Signed trade editions are the copies that fans and hopeful dealers have taken up to the author and gotten signed themselves.

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The above information, if apply, will give you a great start to your book collecting hobby or book dealing.

Top Ten Ways Authors Irritate Book Marketers

To promote a book, an author needs help, and that help comes from people in the media-from book reviewers to journalists, conference planners to bloggers, and many, many others. Approaching these people properly and following their guidelines is essential for winning them over so they will cheerfully help you to promote your book. While good manners and common sense should prevail, all book promoters have their horror stories about difficult authors. Following are the Top Ten most common complaints I have heard from various publicists and book promoters about authors with whom they have worked or refused to work.

1. Making Cold Calls: The telephone is a great means of communication, but it’s also a great interrupter. Before you call someone, visit his website and read all the guidelines. If you can’t get an answer to a question, send an email. People are busy, so when you call them, you interrupt them. Most people will reply to your email in a timely manner, and if a phone call is needed, you can ask in an email when is the best time to call.

2. Being a Bad Guest: Sometimes it’s not all about the author and the book. TV and radio hosts need guests and they like experts. They especially rely on authors of non-fiction books who can inform their audience. In these cases, authors need to remember it’s not about them or their book; it’s about the topic they were invited to discuss. Don’t try to plug your book during the show; just inform the audience. The host will doubtless mention your book when he or she introduces you and again when the program ends. Be a good guest by following protocol and fulfilling the host’s need to give his audience what it wants and you might even be invited back.

3. Being Impatient: Everyone is busy today. Magazines and other publications are often planning out issues six months in advance. Newspaper reporters are struggling to meet today’s deadline. And book reviewers have stacks of books to review. Don’t expect people to respond to you immediately. Don’t expect them to drop everything to read your book or even your press release. Give them a reasonable amount of time. If you contact someone and you don’t hear back from her right away, wait a couple of weeks and then follow up, or ask upfront what is the timeframe for when your book review or the news story might appear. Being impatient will only irritate people, and even if they do run your news story to make you quit bothering them, they might not be willing to do so the next time around.

4. Mailing Out Unsolicited Books and Manuscripts: In submitting books to publishers, usually a query letter is sufficient. Nothing is worse than getting stacks of unsolicited manuscripts in the mail without return postage. The same is true with books for reviewers, especially when accompanied by a letter that says, “Thanks for requesting my book” when the book wasn’t requested. Furthermore, as the author, you’re wasting money. Most unsolicited books end up never being read and instead are donated to a library or Goodwill store, while the manuscripts end up in the circular file, and you’ll be lucky to receive back a formal rejection letter.

5. Posting Your Own Book Reviews: Any author with a grain of sense should know better than to post book reviews at Amazon, Barnes & Noble, and other online bookstores and give his book five stars. Nothing makes an author look worse. And almost as bad is when Mom, your brother, and Uncle Joe post the reviews for you-you can often tell because Mom will say, “I’m so proud of you, Mary, for writing a book.” The same is true for your website if you have a guestbook to sign-tell your family to stay away from it. Your publicist who wants you to look professional will be pulling out his hair if he has to deal with your mom promoting your book.

6. Printing Non-Credible Blurbs and Testimonials: I know you’ve seen them. The testimonial from A.K. in Hawaii who doesn’t want anyone to know he loves a book but still writes a book review. Who is A.K.? Why do readers care? Find testimonials from authors and experts in your field who are willing to give you their full name. If you don’t know anyone who can give you a testimonial, get busy looking for someone. If you still can’t find anyone, don’t print any testimonials on the back of your book. No blurb is better than a bad or fake blurb. A.K. may be a real person, but for all the reader knows, the author could have made up A.K.

7. Indulging in Self-Praise: Authors who praise themselves and their books only prove to people what big egos they have. This lack of emotional intelligence likely also shows up in a lack of good judgment in writing the book. Don’t make your website read like a commercial for your book. Make it informative, but beginning with “My book is the best one ever written on this topic” and “This wonderful novel was written with touching scenes, engaging characters, etc.” is a turn-off. It’s fine if you have testimonials from others saying those things. Just don’t say them yourself. The same is true with the book’s cover. Tell people what your book is about, but save the praise for your endorsers.

8. Having Insufficient Material: Nothing irritates a book promoter more than trying to promote a book that is not promotable. What makes a book unable to be promoted? No website to visit; no placement in bookstores, either physical or online. No email address to contact the author. Believe it or not, I’ve seen authors who say, “Readers can mail me a check for $19.95 to my address at P.O. Box etc., if they want a copy.” People want a chance to look at the book and read about it before they mail you a check, and they want to pay online because it’s faster and easier than mailing a check. Create an Internet and bookstore profile or your books will rot in your basement.

9. Hiding Your Identity: No one can promote your book if you won’t promote it. Readers care as much about the author these days as they do about the book. You need to be a visible presence in your book’s promotion. No pseudonyms. Your face needs to be on your website and on the book’s cover with a short biography. You need to blog and promote via social media so you appear like a real person online. You need to make appearances at book signings and other events. It’s difficult for a publicist or a radio host to say “This is a great book” and make people interested. It’s easier for them to say, “I’ve read this great book and here is the author who is going to tell you about it.” Your book is your child. Don’t send your child out into the world alone. Hold its hand and go with it.

10. Expecting Something for Nothing: Nothing is going to irritate a book promoter more than an author who acts like he and his book deserve publicity and deserve it for free. It takes a long time to read a book and write a review or a blog. It costs money to operate a website and pay people to maintain it. Even if a service is free, such as a journalist writing a newspaper article about your book, appreciate the value of that person’s time and send a thank you note after the story appears. Always give book promoters a free copy of your book. And do not complain about prices. If you can’t afford the service, find one you can afford, but don’t argue over the fees. Remember that the publishing world is a small place-you don’t want word to get around that you are cheap or a deadbeat.

Authors, now that you know what irritates book promoters, ask yourself whether you’re guilty. Are people not returning your calls because you’re being pushy or you’re clueless about the proper ways to promote your book? Now you know. There’s no more excuses. Go out and promote your book with new confidence and proper promotion etiquette.

Book Promotion and Marketing

Books do not market themselves, nor do agents and publishers do all the work for you if you’ve gone that route. And if you’re a self-published author, that means most or all of the burden of marketing falls upon your shoulders.

This article talks about methods you can use to promote your book. One thing I want to point out is that it’s difficult to determine which methods pay off even after you’ve made them. Sometimes book sales can happen as a result of a combination of two or more different methods, and even after the fact, you may not know which methods played a role.

Most of these approaches are free, except for your time, so I say, try as many of them as you can.

MARKETING PLAN
It is advisable to have a marketing plan before you start, even if it’s a simple plan that evolves over time. Consider the following elements:

• Set goals for yourself — establish a number for the number of books you want to sell, earnings, number of books written, number of author interviews you do, number of guest blogs you participate in, Amazon ranking, number of hits on your website, number of Facebook “likes,” number of articles you write, and number of positive reviews you get.

• Know your target audience. What age are your potential readers? What gender? Are they likely to be from a specific geographic location? Do they have special interests?

• Know your competition. Find books similar to yours and read their reviews. See what others like about their books. Check out the author’s Amazon author page, their website, and their blog. See where their books are priced. Learn everything you can about your competition. Learn from their successes and their failures.

• Prepare a budget. There are lots of free resources out there, but it is unlikely you will be able to publish a book at no cost whatsoever. Consider these potential costs:

o Editing
o Proofreading
o Cover design
o Formatting
o Printing
o Distribution
o Advertising

• Think about your brand as you act upon your marketing plan. For authors, your brand is your name. Think about what you want people to say about you, and then behave accordingly. Be consistent within your website, blog, author profile, on-line discussion groups, and interviews. As Warren Buffet once said, “It takes twenty years to build a reputation and five minutes to ruin it.”

• And finally, track the results and revise your marketing plan as needed.

MEDIA KIT
Always have a media kit available to send to the media when asked or to hand out at book signings, speaking engagements, conferences, and any other place where there is potential for self-promotion. At a minimum, include the following:

• Book summary
• Press release
• Select book reviews
• Author bio and headshot
• Image of book cover
• Where to buy the book
• Author contact information

CREATE A GOOD PRODUCT
I almost hesitate to include this on the list, but more than once I have been asked to review a fellow author’s manuscript or published book, and it violates every writing rule on the books and/or it contains typos. At the very least, I recommend investing in a professional proofreader.

WEBSITE
It is essential for authors to have a website, and for those of you who have never created one, or think you don’t have the skills to create one, think again. It’s not that hard. I used Yahoo Site Solution to create mine, but there are numerous others available. Just Google “free website design” and you’ll see tons of site design tools for free. If you truly can’t handle designing your own website, or don’t have the time, you can always hire it done. Be prepared to pay a minimum of $1,000 for a very basic site.

Before creating your website, you’ll have to get yourself a domain name. Domain registration is cheap and easy. I used Namecheap, but there are many others available. Most web hosts offer domain registration as well. Put thought into the name. There are tips for choosing a good domain name on the Internet such as you’ll find on thesitewizrd.com.

You’ll also need a web host in order to post your website on the Internet. I used Yahoo, but there are numerous others. My advice is to find one that offers 24/7 tech support. Some are better than others.

Things to include on your website are:

• A “Home” page that welcomes people to your site and gives them an overview of what’s inside
• Your bio, including a photo of yourself
• Your contact information
• A synopsis of your book and cover of your book if published
• Testimonials
• Links to other sites you think may be on interest to your audience
• Some sort of “freebie” whether a sample of your work, writing advice, sharing your expertise, links to related sites, etc.
• Where to buy your book
• The right keywords in the page titles, tags, and contents of your page

Promote your website as often as you can. Include the URL on your business cards and stationery (if you use stationery, and if you’re under 25, if you even know what stationery is). Include the URL as part of your bio. Put it in your e-mail signature block. Whenever you give someone your contact information, include your website URL.

BLOG
You have to blog nowadays. (If you’re reading this article from my website, and you’ve checked out my photo, you know this statement didn’t exactly roll off my tongue.) In my day… well, never mind. Today people blog. They read blogs, and they follow blogs. Blog, blog, blog.

It’s relatively easy to create a blog. There are numerous blog templates to choose from. I chose WordPress. It’s easy to use and it’s clean. For me, there’s nothing worse than a cluttered blog where you have to sift through a lot of erroneous stuff looking for what’s meaningful to you. Another pet peeve I have is to see typos in blogs. Blogs should be well thought out and proofread. Otherwise, you may lose credibility with your audience.

Most bloggers aren’t going to spend time reading or following a blog that doesn’t interest them, so the lesson here is to create material that is of interest to those who you want as followers. Sounds like a simple concept, but it really isn’t. It takes a lot of thought to get it right. Focus on providing your readers with free worthwhile informational content, even if it means commenting on other peoples’ blogs or directing them to other sites. It’s okay to have fun, too. Don’t be afraid to do something a little crazy once in awhile.

People love freebies, and free eBooks are a great giveaway since they don’t cost you anything.

Conducting polls can generate great discussion on your blog. I’ve seen authors post things like “Choose which cover you like best,” “Tell us about your all-time favorite character in a book,” and “What makes you keep turning the pages?” You might learn something very valuable in the process.

It’s one thing to create and maintain a meaningful blog, but it’s quite another thing to draw people to it and then become your followers. Including the right keywords will help. Asking questions can also result in some lively discussions and keep viewers coming back. I saw on one person’s blog, “Make me smile today… leave a comment or question.”

Don’t forget to include other links on your blog. Make it easy for readers to see what else you have to offer, including the link to buy your books.

Blog sites need to be consistently updated with new material. Once to twice weekly appears to be an acceptable frequency. Too few posts and you’ll appear stale. Too many may cause an overdose for your audience.

Remember, promoting your books should be secondary on your blog. If you do a good job with the rest of it, book sales will follow.

Like websites, blogs take time to catch on. Don’t get discouraged the first year.

AMAZON.COM AUTHOR PAGE
If your book is available on amazon.com (and if it isn’t, you’re missing out), it behooves you to create an Amazon author page where you can include your bio, photo, a link to your website, blog and twitter page, events, and videos.

SIGNATURE BLOCK
Be sure to include all your links in your e-mail and stationery signature blocks.

BOOKMARKS (not the electronic kind)
Bookmarks are an inexpensive way to promote your books. Include on your bookmarks a copy of your book cover, a synopsis, your bio and all your web links. Carry them with you wherever you go and give them away like you would a business card. Pin them to community bulletin boards. Always include one in books you give away. Ask your dentist, hairdresser, or dry cleaners if you can leave a supply in their reception area.

ON-LINE DISCUSSION GROUPS
There are numerous online discussion groups you can join to get advice, give advice, and network with authors, editors, book reviewers and publishers. Three of the most popular venues for discussion groups are Facebook, LinkedIn and Goodreads (see more discussion on each of these down the page). Become an active participant in discussions–the more you interact with fellow members, the more you learn and the more exposure you’ll get for your books. Look for successful authors in these groups who have great web pages and/or blogs you can follow and learn from them.

Many groups have separate areas of the site that will allow you to post information about your book. Use these to promote your book, but don’t forget to provide feedback on postings from your fellow authors. Not only are you helping them gain exposure, but you will gain some for yourself. These groups are all about helping each other.

FACEBOOK PAGE
Social media sites are a must for authors, and Facebook is by far the largest and most popular. But before you go promoting your book on your Facebook wall, give serious thought to creating a Facebook Page (f/k/a Facebook Fan Page). This will keep your professional posts and other activities separate from your personal ones. Facebook Pages are viewable by anyone, even non-members, so your posts can get significant exposure with the right keywords. One of the great features of the Facebook Page is that when someone ‘likes” your page, it gets broadcasted to their contacts, potentially reaching many more people who may be interested in your books.

Post milestones, book launches, interviews, and book signings on your Facebook Page… anything that you deem interesting to your followers and potential book buyers. As long as you keep it interesting, it won’t be considered spammy. Strike a good balance for the number of posts. Too few and people will think it’s not an active and current site. Too many and people may get annoyed. Be generous with including links, not only links directly related to you, but include other links that may be interesting or helpful to your audience members. Direct your visitors to places they may not otherwise have visited.

It’s important to get people to “like” your Facebook Page, as search engines, such as Google, favor Facebook Pages with lots of “likes.” One way to get “likes” is when you “like” someone else’s Page, ask them if they will return the favor.

Just remember, Facebook is all about creating relationships, whether you’re using your personal profile or professional page. It is not advisable to use Facebook strictly as a selling tool. Once you make connections and earn their trust, the sales will come naturally as a side benefit.

LINKEDIN
What Facebook does for social networking, LinkedIn does for business-oriented networking. With more than 50 million members worldwide, LinkedIn provides a vast pool of valuable networkers and potentially buyers for your books. Just as you would create interesting posts for your blog and Facebook Page, you would do the same in LinkedIn. But also like Facebook, you don’t want to make your LinkedIn site into a hard sell endeavor. That will just turn people off.

Use LinkedIn for offering interesting articles, making announcements and reaching out for advice and/or offering advice. Increase your visibility by encouraging discussions and comments. Offer freebies. Create contests. Make it fun. Even though it’s business, people still like a little fun.

REVIEWS
Book reviews are the best way to promote your book, and while you can pay good money for them, you can also get them for (almost) free. For the cost of a book and postage, you have the opportunity to get great publicity from a good review, and the rewards can be enormous by posting them on your website, your blog and anywhere else you have exposure.

One way to get reviews is on amazon.com. When someone tells you they really enjoyed your book, ask them if they would write a short review on Amazon. A positive book review on Amazon is worth its weight in gold. Potential book buyers read reviews! If you can get ten or more positive reviews, your book looks like a winner for anyone looking to buy it.

You may want to try offering a free book to someone in exchange for a review. Just be cautious who you pick. If it isn’t an experienced reviewer, you may get back something you don’t want to ever share with anyone. Experienced reviewers know how to highlight the important things you did well and constructively state where the book needs improvement.

It’s not easy to get one of the top five book reviewers to review your book, but it’s always worth a try. They are Library Journal, Publishers Weekly, Kirkus Reviews and Midwest Book Review. A more comprehensive list may be found at stepbystepselfpublishing.net/reviewer-list.html. Some charge for their services, and others don’t.

BRAGMedallion.com is a privately held organization that brings together a large group of readers, both individuals and members of book clubs, located throughout the United States, Canada, and the European Union. BRAG (Book Readers Appreciation Group) states its mission as “recognizing quality on the part of authors who self-publish both print and digital books.” Books submitted are read and evaluated by members drawn from its reader group and judged using a proprietary list of criteria, but the single most important criterion they ask their readers to use in judging a book is whether or not they would recommend it to their best friend. Once a book meets this standard of quality from three out of three reviewers, they award it their B.R.A.G. Medallion™. Less than 15% of books submitted receive this honor, so if you submit your book and you become an honoree, you can use it proudly to help promote your book.

Whatever you do, do NOT pay someone to post bogus reviews on Amazon.com or any other site. Not only is this dishonest and less than honorable, but you’d only be fooling yourself about the quality of your writing.

INTERVIEWS
You may be surprised at how easy it is to get interviews that focus on you and your book. Send your press release or other promotional pieces to radio and TV stations, newspapers, newsletters and magazines and ask for an interview. A local ethnic TV station contacted me when they saw the press release for my first novel, “The Coach House,” and invited me in for an interview. My book had an ethnic thread running through it, and they thought their viewers would be interested in it. Did I mention they have 500,000 viewers? You’ll also find agents, publishers, editors and other authors who include author interviews on their blogs. I ran across several such people in the online discussion groups in which I’m a member.

BOOK CLUB AND DISCUSSION GROUPS
Book clubs and book discussion groups love to have the author present for their discussions. The tricky part is finding a book club who is interested in your book. Word of mouth may be the best way. Spread the word to your friends you would be willing to participate in a book club discussion.

There are thousands of online book clubs, but since they are online and accessible to anyone, you can be sure they are inundated with requests, so try to be genre-specific in your queries. Here is one book club list book-clubs-resource.com/online/. I am sure there are many others.

BOOK PROMOTION SITES
Launched in 2007, Goodreads is the largest site for readers and book recommendations in the world. They claim to have over 8,900,000 members who have added more than 320,000,000 books to their shelves. Goodreads allows authors to submit their books for consideration.

Here’s a list of other book promotion sites.
Authonomy
Bibliophil
Book Buzzr
BookBrowse
Bookhitch
Booksie
Filed By
Jacket Flap
KindleBoards
LibraryThing
Nothing Binding
On Book Talk
SavvyBookWriters
Scribd
Shelfari
Wattpad
WhoWroteThat
WritersNet

LOCAL ESTABLISHMENTS
Write letters to the editor of your local newspapers, newsletters, and trade journals. Call your local radio station and offer to do an interview. Contact your local library and book stores and offer to do a signing or free lecture. Talk to everyone you visit about your book–your dry cleaner, dentist, doctor, and grocer. Look for bulletin boards wherever you go to post information about your website, blog and books. Make the postings fun and eye-catching.

BUSINESS CARDS
Something as inexpensive and easy as business cards will let others know you’re a serious professional writer.

POST CARDS
I live in a 56-story high rise with 482 other residents who are neighbors (of sorts) and potential book buyers. I designed a postcard with a very easy-to-use template from Paper Direct and sent it to all my neighbors. On the front, where the stamp and address label go, I included an image of the front cover of my book, a one-sentence synopsis, and the fact that I’m a local author. On the back, I included a little longer synopsis, where they can find my book, a few promotional sentences from someone who had reviewed my book, and my contact information.

PRESS RELEASES
Press releases get the message out about your book launch, and anyone can write one. Send yours to any media outlet you think will be interested in helping you promote your book – TV and radio stations, newspapers, magazines, newspapers, book stores, book clubs, book discussion groups, book reviewers, etc.

There are templates available such as on PRWeb.com, pressreleasetemplates.net and smallbusinesspr.com for do-it-yourself ones. If you want to engage a service, try mymediainfo.com, cision.com or vocus.com. Muckrack.com is a free service.

TESTIMONIALS
Testimonials can be a great tribute to the story you’ve written, even if coming from family and friends. Post them on your website and in your blogs.

Here’s something fun to try. If your storyline includes something a certain celebrity or group of celebrities could relate to, send a request to their manager or agent asking for a testimonial from the celeb. For example, let’s say you’ve written a story about how a young man pulls himself out from the depths of an impoverished childhood and makes a name for himself in the world. Wouldn’t it be a coup if Jay-Z or Jim Carrey (each with a similar story) would endorse your book with a two-sentence testimonial?

TARGET GROUPS
Try connecting with groups or associations who can identify with your protagonist and/or storyline. For example, let’s say your protagonist is biracial and has a difficult time fitting in. There are probably hundreds, if not thousands, of people out there who have experienced the same thing and many of them belong to the Association for MultiEthnic Americans (AMEA) or subscribe to Mavin Magazine. On AMEA’s website, they list recommended books (fiction and non-fiction) for their members, and Mavin Magazine has an E-Library available for their subscribers. This would be a good opportunity to offer some freebies or a discount for members. Since there’s a group out there for just about everything, this avenue is worth pursuing.

I signed up for a Google Alert for the title of my book, “The Coach House.” That’s when I discovered there are quite a few restaurants around the country and in Europe named The Coach House, and that got me to thinking. I sent each one of them a letter telling them we had something in common and maybe we could do something fun that would benefit us both, like have them hold a drawing (business cards in a fish bowl) where one of the prizes was a copy of my book. In return, I could advertise their restaurant on my website, blog, and Facebook page. Think outside of the box, they say.

FAMILY AND FRIENDS
Don’t discount word-of-mouth with family and friends. If all my FB friends re-posted my book announcement, I would reach close to 10,000 more people. That’s a lot of potential book buyers.